A Lecture session makes him a Gandhian Reverse migration is the need of the hour to realize the Gandhian dream of Swaraj. Dr Reddy has moved from walk to talk. He has re-engineered the rural and urban bridge through a prosperous rural entrepreneurship model. Farmers parting land and their children migrating to urban areas in elusive search of prosperous white collar jobs agitated DR G.NS Reddy, a veterinarian by qualification and spirit. As a student, his immersion into Gandhian in Spirits was triggered by one of the lectures of Dr. Manibai Desai.
Dr Manibai Desai joined Mahatma Gandhi during the Quit India Movement. In August 1945, on an invitation from Gandhiji, he went to Sevagram Ashram in Wardha where he was influenced by Gandhiji’s views on Gram Swarajya. In 1946, Gandhiji established the Nature Cure Ashram at Urulikanchan and entrusted the responsibility to Manibai. During the next 47 years, Manibhaiji promoted nature cure as a reliable solution for community health and also established BAIF Development Research Foundation, an organization committed to sustainable development of Rural India.
It is not surprising that Dr Reddy joined BAIF. His baptism in BAIF and influence of Late Manibhaiji and the contextual necessity resulted in the birth of Akshayakalpa Farms and Foods Pvt. Ltd., probably the first dairy industry to produce organic milk involving farmers in the State of Karnataka.
Do we really know Milk?
Milk is a misunderstood product in our country today and it is shocking that we drink a white adulterated liquid in the name ‘milk’. In the National Survey conducted by the Food Safety and Standards of Authority of India (FSSAI) to ascertain the quality of milk throughout the country, 68.4% samples were found to be non-conforming to Food Safety and Standards Regulations, 2011. Bihar, Chhattisgarh, Daman and Diu, Jharkhand, Orissa, West Bengal and Mizoram returned 100% non-conforming samples while Goa and Puducherry returned nil adulterated samples. But, unconsciously or consciously we are patronizing without even knowing the harmful effect of such milk. It is sickening that detergent is one of the ingredients that go into adulteration.
Unfortunately, in the urbanized world, the cow has become a machine producing a white fluid that looks like milk. The cowherd in cities milks the cows in the morning and allows the cows to graze on all kinds of filth on the streets, only to milk them again in the evening. Further, the cows are administered hormones to improve its productivity and is fed with cattle feed that is actually harmful to its health. The cow is also the recipient of indiscriminate dispensation of antibiotics. To make matters worse, the milk itself is highly prone to serious contamination in our country. Anything that can dissolve in water—soda, soaps, detergents, urea, are added to milk to make it thicker!
What is Organic Milk?
We need to applaud Dr G.N.S Reddy, as he relentlessly speaks about milk and defines organic milk as Amrita to differentiate our understanding of milk. The audience size does not deter him, and the magnitude of milk adulteration bothers him. It is important why organic milk is wholesome, different from our regular milk. The merits of raw organic milk which enhances our immune systems and keeps doctors away needs to be understood by us. Most urbanity will come out of ignorance and consciously reduce the damage they are unconsciously doing to our environment. With Dr Reddy’s wake up call, we can also do something to reverse it as there will be multiple benefits. Our children will carry on a positive attitude towards environment; and will support cow milk and cow spiritually.
Organic milk will not have traces of pesticides, antibiotics, administered hormones or adulterants. In organic dairy farms, cows are not subjected to any stress. They are not tied, and have free access to food and water. They are provided with rubber mattresses to avoid hard surfaces and are fed with only green based diets.
Antibiotic traces in milk make children resistant to treatment by doctors and hormone traces will make young children grow disproportionate to their age, creating a lot of health and social problems. But, organic milk will have a beneficial effect on growing children.
Dr Reddy’s thought process got support from IT professionals, well-meaning experts from all walks of life who wanted to make a difference. They expressed that agri-produce should not be sold as raw material for processing at a different location as this will take away jobs and capital from rural areas.
“Many villages will become either oldage homes or deserted places if there is no early intervention technology and captive investment in the agriculture sector,” says Shashi Kumar.
Shashi is not a traditional farmer, but a postgraduate from Illinois University, United States of America. He was Lead Architect with Wipro Technologies and left his lucrative job a year ago in order to be part of an initiative to set up organic dairy farms in rural areas of Hassan and
“Organic milk is produced in exclusively designed automated dairy farms. The capital investment is 21 lakh rupees per farm. We are in the process of setting up several of these farms. Farmers are paid a price higher than the regular milk. At present, the quantity of milk is also less, leading to very high overhead costs,” says Shashi.
“More importantly, organic milk cannot be compared to regular milk. They are two different products with different values as food items. We maintain cold chain to preserve the milk at 4 degrees from point of production to the consumer’s door. Each and every farm is provided with chillers so that the milk is not exposed to higher temperatures at any time in the product cycle. This makes it the safest milk in the market. Organic raw chilled milk has a higher nutritional value than the egular pasteurized milk,” he adds.
In Akshayakalpa’s organic raw chilled milk there will be neither bacterial nor heat degeneration of protein. The bioprotectants rich in raw milk remain intact and there is a higher availability of
vitamins and minerals. Organic milk is rich in omega 3 fatty acids. Bridging the Urban –rural divide
through “Go Dhan” We in urban areas can drink organic milk, but we should partner in scaling up
its production. We cannot buy land but we can partner as an investor and we need to do it for the sake of our children and for our nation’s prosperity. It is simple –partner with Akshayakalpa! It makes both business and health sense. Traditionally, our parents and grandparents worshipped the Gomatha or the “Sacred Cow” for centuries. It is sad our children have neither association with cow, nor the value or emotional connect with Kamadhenu, the “Celestial Cow”.Western science is now doing research on the value of cow worship and cow urine. The patented input would probably enhance our belief system.
Akshayakalpa Farms and Foods Pvt. Ltd., attempts to transform life in villages by creating wealth, reducing drudgery using high levels of automation and mechanization, implementing hygienic
methods of production of very high quality organic milk and milk products, and ensuring that customers are supplied highly nutritive milk in a cold chain. Akshayakalpa has come up with an innovative instrument to involve the urban populace in this movement. In the olden days, a herd of cows was always an important asset class that a Grihastha was expected to own. In fact, ownership of cows was considered a sign of prosperity. The cow has been at the centre of any auspicious family function or a village fair.
‘You’ as an Innoventurer Here is an opportunity for individuals – “Go Dhan”—to own cows and enjoy its milk in its purest form with the help of Akshayakalpa’s managed services for years! You need not be agriculturist to hold land or do cultivation, but be a business partner with a farmer and get tax free return. If you are spiritual, be part of Sanathana Dharma and even otherwise you will make farming a more profitable and honorable profession.
Farmers have challenge in raising bank finance. Like the Noble Laureate Mohamed Yunus who brought a change to Bangladesh, Akshyakalpa becomes the new Grameen bank with your partnering as an investor.
The process is as follows:
- The Go Dhan bank model collects a trade deposit of one Lakh rupees for Akshayakalpa
- Akshayakalpa will use this money to fund one cow equivalent part of an organic farm.
- Investors gets one liter of highly nutritive organic milk every day for 10 years.
- The return is approximately 18% per annum and the price is fixed for the next ten years.
- Akshayakalpa will be legally bound with the responsibility of ensuring that the money is invested well and organic milk is delivered at your doorstep every day for the ten years.
- The deposit is renewable.
Emotive connect and societal revolution Can we partner in this social revolution in the selfish interest of our health and our children’s health and also as altruism of farmer prosperity and reduce the divide between rural and urban India? By being a member of Akshyakalpa, you get to visit the cow farm, emotively connect with your cow. Spread a word about this program in your community, company, clubs, etc. Let us be stress free by drinking stress free milk and patronizing the other value adds!